Pleasant madness pervaded one lecture hall, where Dr. Max Lake, an Australian vintner, held forth on the resemblance between sexual smells and the smells of cheese and wine. Lake has written a series of paperback books entitled "Start to Taste," with the subheads, "Wine," "Food," and "People." The people--taster's girth was Falstaffian, and he radiated an elephantine jollity. "I've got into a fair amount of trouble doing my field research," he was confiding to some thirty people as I entered the room. "Some years ago, I read of the laboratory studies of Masters and Johnson, particularly their observations of neck blushing, pupil dilation, and nipple erection, known to be some of the obvious signs of female sexual excitement. Sometime past, it was astonishing to notice just those three signs in a lovely lady in a thin silk shirt during the tasting of an excellent Chardonnay, a '76, from memory... Since undertaking the further development of my olfactory skills, I have been fortunate enough to have access to a sexual-order library, which, believe it or not, consists of little bottles in a laboratory. One of the important human pheromones is isobutyraldehyde, which is the next relative in the carbon chain to the odor of bean sprouts. Great champagne has many aldehyde tones. There are also definite cheesy and sweaty notes. These middle-range fatty-acid smells characterize, in higher apes and human beings, the pheromones of the female in mid-cycle, and are also found, believe it or not, in several of the world's most delicious and expensive cheeses... I first became aware of a musky tone in ripe blackberry when I smelled it after some very musky Estee Lauder White Linen perfume on a certain lady. A blackberry wine, of the Rhone Valley, and the smell of her forearm were strikingly similar. This was confirmed by independent parties."